Episode 31

full
Published on:

2nd Mar 2026

Create More Profit, Sales & Success through Customer Interviews

This month, I'm issuing a challenge: conduct at least three customer interviews before the month is out.

In this Make It Happen Monday episode, I break down exactly how to do it — the seven questions designed to surface pain points, trigger points, and desired outcomes; the four golden rules that separate a useful interview from a wasted conversation; and a practical system for turning raw interview data into marketing gold using a Google Form and your AI tool.

This isn't busywork. It's one of the highest-leverage things you can do to understand how your customers actually experience your business — and what it will take to serve them better, reach them more effectively, and grow with intention.

The March theme is client and customer chemistry. This is where it starts.

Resources: Seven Questions + Four Golden Rules PDF (available at https://bemorebusiness.com/episodes/client-chemistry/) | Companion episode on the 10-stage customer and consumer journey available on this podcast as Episode 30.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Be More Business

About the Podcast

Be More Business
with your Entrepreneurial Wise Woman Kimberly Beer
Create a business that supports the life you want to live! Join 30+ year entrepreneurial veteran Kimberly Beer and discover how establish sustainable practices in your business covering everything from the basics of starting and running a small business to technology and even the personal growth aspects of entrepreneurship.

About your host

Profile picture for Kimberly Beer

Kimberly Beer

Think of me as your Entrepreneurial Wisewoman, I optimize the most important asset in your business: YOU! I do this through knowledge earned from 30 years of my own entrepreneurship helping my clients ideate, build, market, and automate their small business. I have a unique toolkit of skills that address the toughest aspects of entrepreneurship fall into the gap between your therapist and traditional business coach. I am known for my out-of-the-box approaches including drawing on the wisdom of nature and horses to inspire you in the changes you seek. I lead an active and supportive community of like-minded business owners who are creating a business that supports the life they want to live.