Episode 30

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Published on:

2nd Mar 2026

The 60-Year-Old Strategy that Makes Marketing Feel Effortless

If marketing has ever felt like you’re saying the right things to the wrong people at the wrong time — this episode is for you. This month I’m diving into client chemistry, and I’m starting with the framework that underpins everything I teach about marketing, selling, and building real relationships with your customers.

Once you understand the difference between the consumer journey and the customer journey, you’ll start seeing your entire business differently — from your content strategy to your email sequences to the way you handle a sales conversation.

I’m also sharing the one interview question that will tell you exactly who your real competition is (it’s probably not who you think).

📥 Free resources for this episode — including a PDF workbook, a slide deck of the full framework, and the Make It Happen Monday challenge — are all on the episode resource page at https://bemorebusiness.com/episodes/client-chemistry/

🎙️ Be More Business is part of the Midnight Productions Inc. podcast ecosystem — new episodes every week for entrepreneurs building businesses that support the life they actually want to live.

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About the Podcast

Be More Business
with your Entrepreneurial Wise Woman Kimberly Beer
Create a business that supports the life you want to live! Join 30+ year entrepreneurial veteran Kimberly Beer and discover how establish sustainable practices in your business covering everything from the basics of starting and running a small business to technology and even the personal growth aspects of entrepreneurship.

About your host

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Kimberly Beer

Think of me as your Entrepreneurial Wisewoman, I optimize the most important asset in your business: YOU! I do this through knowledge earned from 30 years of my own entrepreneurship helping my clients ideate, build, market, and automate their small business. I have a unique toolkit of skills that address the toughest aspects of entrepreneurship fall into the gap between your therapist and traditional business coach. I am known for my out-of-the-box approaches including drawing on the wisdom of nature and horses to inspire you in the changes you seek. I lead an active and supportive community of like-minded business owners who are creating a business that supports the life they want to live.